Every company is a tech company now, so we swapped out the Enterprise and Consumer Tech categories for AI and Transportation. What hasn't changed: the outsize influence of 2025's Under 30 honorees. They're inventing new tech to treat tumors, expanding access to electric vehicle charging, making credit cards more secure-even dreaming of reflective satellites that could bring the sun out at night. To identify this standout group, Forbes editors, alongside expert independent judges, reviewed more than 10,000 candidates, evaluating them on financials, creativity and impact. The result: 600 young leaders steering the future of business and culture.
JAYSON TATUM
Age: 26 Forward, Boston Celtics
It was a long time coming. Tatum led the Celtics to four conference finals and an NBA Finals appearance before winning his first championship (the franchise's 18th) in June.
"Being so close and sustaining such a level of success for so many years, I believed that we were going to do it," says the five-time All-Star forward. But while "winning one gets you in the door," he knows he'll need more to put himself in the all-time conversation with the greats he grew up idolizing. In the meantime, Tatum, a fluid scorer and gritty defender, can enjoy the five-year, $314 million contract he signed in July. That complements a robust portfolio off the court, which Forbes estimates earns him $13 million annually and includes a sneaker deal with Nike's Jordan brand and a starring role in the Netflix reality series Starting 5. Tatum has also already made more than $120 million (pretax) on the court-money he has (mostly) squirreled away, at his mom's insistence.
Kara Agby, 29 Senior Manager for Partnership Development, Golden State Warriors
Katharine Bohlmann, 28 Vice President for Corporate Partnerships, Miami Dolphins
Jalen Brunson, 28 Guard, New York Knicks
Haley Cavinder, 23 Hanna Cavinder, 23 Guards, University of Miami Women’s Basketball
Caitlin Clark, 22 Guard, Indiana Fever
Tara Davis-Woodhall, 25 Hunter Woodhall, 25 Track & Field Athletes
Mondo Duplantis, 25 Pole Vaulter, Swedish Athletics
Noah Eagle, 28 Broadcaster, N...
JAYSON TATUM
Age: 26 Forward, Boston Celtics
It was a long time coming. Tatum led the Celtics to four conference finals and an NBA Finals appearance before winning his first championship (the franchise's 18th) in June.
"Being so close and sustaining such a level of success for so many years, I believed that we were going to do it," says the five-time All-Star forward. But while "winning one gets you in the door," he knows he'll need more to put himself in the all-time conversation with the greats he grew up idolizing. In the meantime, Tatum, a fluid scorer and gritty defender, can enjoy the five-year, $314 million contract he signed in July. That complements a robust portfolio off the court, which Forbes estimates earns him $13 million annually and includes a sneaker deal with Nike's Jordan brand and a starring role in the Netflix reality series Starting 5. Tatum has also already made more than $120 million (pretax) on the court-money he has (mostly) squirreled away, at his mom's insistence.
Kara Agby, 29 Senior Manager for Partnership Development, Golden State Warriors
Katharine Bohlmann, 28 Vice President for Corporate Partnerships, Miami Dolphins
Jalen Brunson, 28 Guard, New York Knicks
Haley Cavinder, 23 Hanna Cavinder, 23 Guards, University of Miami Women’s Basketball
Caitlin Clark, 22 Guard, Indiana Fever
Tara Davis-Woodhall, 25 Hunter Woodhall, 25 Track & Field Athletes
Mondo Duplantis, 25 Pole Vaulter, Swedish Athletics
Noah Eagle, 28 Broadcaster, N...
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Forbes (Digital) - 1 Issue, December 2024/January 2025