Forbes 30 UNDER 30

WAR. INFLATION. MARKET CRASHES. Layoffs. In a terrible, topsy-turvy year, one thing remains constant: Tomorrow’s brightest young leaders are turning to entrepreneurship to solve the world’s biggest problems—on their own terms. The bold founders on the 2023 Forbes 30 Under 30 list have launched creative companies to put a dent in issues like global warming, reproductive health, student debt and financial freedom. To compile our 12th annual list, Forbes writers and editors—with the help of expert independent judges—evaluated more than 12,000 candidates on factors including funding, revenue, social impact, inventive ness and potential. The 600 who made the cut are both an inspiration and a challenge to the conventional wisdom. Either way, they provide plenty of reason to believe that tomorrow will be brighter than today.

EDITED BY KRISTIN STOLLER AND STEVEN BERTONI WITH OLIVIA PELUSO

HAILEY BIEBER Age: 26 Founder, Rhode Skin With 60 million followers across Instagram and TikTok, Bieber—a model, influencer and wife of Justin—is one of social media’s most famous faces. A classically trained ballet dancer, she scored a modeling deal with retailer French Connection at age 17 and has endorsement deals with Jimmy Choo, Levi’s and Saint Laurent. In June 2022, Bieber jumped from model to mogul, creating her Los Angeles–based skin care startup, Rhode Skin. Demand is outstripping supply—her $29 peptide glazing fluid has grown a 700,000-name waitlist since launch. “I’ve lent my name and my face to other people’s creative process,” she says. “It helped me develop mine, and it’s very empowering to be the one in charge.” —Isabel Lord, Cassell Ferere and Allyson Portee ART & STYLE Josef Adamu, 29 Founder, Sunday School Creative Hailey…

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Forbes (Digital) - 1 Issue, December/January 2023

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