How well do you understand your customers?
Answering that fundamental question can be tricky for financial services (finserv) brands. They’re operating in a complex industry divided into myriad subcategories, from banking and insurance to brokerage, tax and emerging fintech brands. And with ad addressability changes, many finserv marketers need to find new ways to reach audiences and measure the effectiveness of their digital campaigns.
“Media consumption is more fragmented than ever and finserv marketers are struggling to weave different touch points together to optimize the customer journey,” says Chris Fuller, head of financial services at Amazon Ads. “To bring an impactful campaign to life, brands need to understand customer needs and passion points.”
Amazon Ads Is Offering A Research-Based Solution
Amazon Ads collaborated with leading insights and consulting company Kantar to create FinServ Audience…
You're reading a preview of
Forbes (Digital) - 1 Issue, December/January 2023