The BOTANICAL WORLD of Aerin Lauder

On the heels of launching her latest book, Living with Flowers, the style icon sits down with FLOWER Editor-in-Chief Margot Shaw to share the inspirations that led to her love of all things floral.

MARGOT: First of all, I want to thank you for devoting an entire book to living with flowers. What made you decide to undertake this project?  AERIN: I’ve always loved flowers, and the book is a great opportunity to bring all my memories and stories together. I launched a brand 12 years ago, and over time we’ve amassed this amazing library of floral images. When I started looking through it, seeing it all together, I began to imagine a concept for a book. I also became interested in understanding the symbolism of flowers, so it gave me an opportunity to highlight that as well. I know there are many books on flowers—everyone’s individual perspective on them is what’s intriguing. We love getting to see YOUR perspective—a peek behind the curtain…

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Flower (Digital) - 1 Issue, March/April 2025

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