ALL THE METAVERSE IS A STAGE

BRAND EXPERIENCES THE PROMISE So far, most “metaverse” brand ventures are little more than quirky marketing stunts inside meta-verse-like 3D environments. But if the true metaverse takes off, establishing a presence there would be as essential as having a website THE PRESENT In August 2021, fashion house Louis Vuitton paid tribute to its founder’s legacy with Louis the Game, an imaginative, immersive app for iPhone and Android that sends players through history to collect 200 birthday candles (along with Beeple-created NFTs). WORKPLACE INTERACTIONS THE PROMISE The pandemic has already accelerated the trend toward distributed, hybrid work. In the metaverse, disparate coworkers and outsiders, such as clients or customers, could get down to business in 3D work spaces designed with collaboration in mind. THE PRESENT With Virbela, any organization can set up a digital campus for meetings, informal brainstorming sessions,…