A KID-FRIENDLY MRI

Pediatric MRI Coaching/Philips Experience Design

—DS

WHILE AN MRI IS INTIMIDATING FOR adults, it’s particularly scary for children. When a patient’s nervousness threatens to compromise a scan, “the default action of a radiologist [has been] to call in a specialist to sedate the child,” says Sean Carney, chief design officer of health-tech company Philips, a leading MRI manufacturer. To help doctors avoid anesthesia, his team developed an approach that acquaints pediatric patients with the MRI process even before they arrive at the hospital. It starts with a gamified mobile app that introduces kids to an elephant named Olly who has to get an MRI; using AR, the app can even insert an animated scanner into kids’ own environments. Once at the hospital, patients are invited to perform an MRI on Olly using a toy scanner. When…

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Fast Company (Digital) - 1 Issue, October 2022

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