LONDON-BASED fashion designer Priya Ahluwalia (left), whose eponymous line uses deadstock and upcycled fabric, is on a mission to reduce the 85% of clothing that ends up incinerated or in a landfill. It’s a project informed by her Indian and Nigerian heritage: Ahluwalia became interested in the secondhand-clothing industry after noticing many Nigerians wearing discarded Western clothing and visiting Panipat, India, the global capital of textile recycling, where used clothing is turned into cheap items. As her business grew-Ahluwalia won the LVMH Prize in 2020-she looked for ways to broaden its social impact. Last fall, she launched Ahluwalia: Circulate, a program that enables people to send her clothes to be incorporated into her designs. Through a microsite managed by design firm A_DA and powered by Microsoft computer-vision technology, users can…
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Fast Company (Digital) - 1 Issue, October 2022