Follow the (Thought) Leader

How tech moguls and billionaires show their personalities on Twitter

BY DAVID SALAZAR AND GABE BOYD

You can tell a lot about a person from the accounts they follow on Twitter, whether they’re using the platform to get intel on the latest hot startup, track trends in Web3, see rise-and-grind affirmations, or just read up on celebrity gossip. To get a glimpse into the mindset of a dozen leaders in business and tech on Twitter, we took a look at the kinds of accounts they follow and then mapped out some commonalities between them. Of course, in the same way a retweet isn’t an endorsement, following someone doesn’t mean the follower is fully on board with all their opinions, but it does offer insight into who many business leaders are listening to, and the information they value on social media. Trying to define the philosophies of Social…

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Fast Company (Digital) - 1 Issue, October 2022

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