Every single morning, Linda Fargo, Bergdorf Goodman's senior vice president and women's fashion and store presentation director, swipes on the brightest shade of scarlet lipstick and selects an outfit for the day: something slightly surreal, artistically creative, or a little bit head-turning—maybe a huge, glittering bow headpiece; ruffled black cargo pants with a massive turquoise necklace; or a leopard-print suit. "I definitely believe you should always dress for yourself first," Fargo says. "But if I don't live this, then who's going to live it? At times, I need to represent Bergdorf's, and we need to walk the talk."
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True tastemakers will tell you: Personal style is one thing that doesn't come instantly. It's molded, shaped, and curated over many years of careful (or reckless!) sartorial expression. So it makes sense that those who know the ins and outs of building a wardrobe best—namely, the buyers and executives of some of the biggest fashion retailers—have also become the shining street-style set. Think of them as walking billboards for the must-have items they represent—sometimes even driving the sales of specific pieces.
With her icy bob and penchant for Sacai and Junya Watanabe, Fargo is regularly featured in street-style content and even has her own namesake shop, Linda's at BG, inside Bergdorf's, inspired by her individualistic, edgy aesthetic. "I've always been drawn toward the drama of clothing. When I was young, it probably tended toward costume," she says. "I think you learn, through that, the power and the effect that transforming yourself visually has." Inside Linda's, you might find exactly what she has in her fantasy-fueled closet: glittering Judith Leiber boom box bags, crystal minidresses by Area, or deconstructed jackets by Noir Kei Ninomiya.
"I believe you should always dress for yourself first. But if I don't live this, then who's going to live it?"
-LINDA FARGO
Another standout in the field, Mytheresa's chief buying officer Tiffany Hsu, has more than 241K Instagram followers and is a favorite of fashion Week paparazzi. When she posted photos of herself wearing a Victoria Beckham sequined maxiskirt and matching bodysuit to an event late last year, the retailer saw an immediate uptick in site traffic and sales for those pieces. “I enjoy dressing up, so any opportunity that I have, I’ll try to go all out,” Hsu says....