Cinematic Approach

FILMMAKER LUCA GUADAGNINO HAS LAUNCHED HIS OWN DESIGN STUDIO. HERE, HE DISCUSSES HIS FIRST RETAIL PROJECT IN NEW YORK.

You’ve directed films like Call Me By Your Name and I Am Love. Now you’re unveiling the design of your first fashion project, a New York store for the Italian label Redemption (redemption.com). What was your inspiration? LUCA GUADAGNINO: We wanted to combine the timelessness of Paris and 1960s rock and roll into something that speaks to today. What materials were used in the store’s design? We re-created the foyer of a typical Parisian Haussmann building using travertine and added moldings and floral motifs to the boiserie by Nigel Peake. We lined all the walls in a custom white Dedar velvet. My studio devised the pattern for the wood flooring as a chevron, using reclaimed wood from the Trentino–Alto Adige region of Italy. What kind of experience were you trying to create?…

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ELLE DECOR (Digital) - 1 Issue, November 2019

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