Market yourself on Instagram

Discover how this popular image-sharing platform can make – or break – your photographic career

When you’re looking to build your photography business, the first bit of advice you’ll be given is to brand it appropriately. Where this might have once meant carting a printed portfolio round to potential clients, in the digital age marketing yourself means your online presence. Social media and integration with your website is crucial to brand building, but it’s easy to feel overwhelmed by the sheer amount of platforms out there for spreading your wings. What methods are worth your time and which might actually have the opposite effect and harm your brand? Over the next few pages you’ll discover the pros and cons of Instagram to help you decide whether it’s the right platform for boosting your photographic career. Instagram was once viewed as a gimmick for smartphone users,…

You're reading a preview of

Digital Photographer Annual (Digital) - 1 Issue, Vol 3

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.