MADELINE ARGY

Tackling Gen Z problems from the front seat of a banged-up Vauxhall Astra, Madeline Argy’s unfiltered TikTok posts are a tonic for the anxious and online. Here, she speaks out on relationship soft-launches and her first summer being ‘young, hot and free’

ANNA CAFOLLA

Madeline Argy’s world shifted with a worm. Well, the worm first found its way into her sister’s leg while she was travelling, and then Argy decided to tell TikTok about it: how she pleaded with her sibling to see a doctor, and how, horrifyingly, a second worm-shaped protrusion in the limb appeared. This squirmy storytime was Argy’s first viral moment, clocking up 5.7m likes and accelerating the 23-year-old’s now-6.5m follower count across TikTok, YouTube and Instagram. “Things changed with the worm video,” Argy tells me. “Someone came up to me in public to say hi. That was the first time something from inside my phone entered the real world. It’s all kind of hit me in the face since then.” Whether you’re a chronic scroller or have fleeting dalliances with…

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Dazed & Confused (Digital) - 1 Issue, Autumn 2023

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