Chopped

Bringing jellyfish cuts and acid-neon colour to the streets of Taiwan's fastest-growing city, the Day-Glo masterminds behind OOO-ing Studio have kickstarted a movement, tackling social taboos head-on to tell stories through hair

BRIAN CHEE-SHING HIOE

Tucked into a quiet, narrow alley, it would be easy to mistake OOO-ing Studio for just another hair salon in Taichung's Nantun district. A skateboard sits outside as decoration, as it would at the foot of student halls or a shared house. Depending on the day, you might see a bike or scooter parked nearby (for young people in Taiwan, scooters are the mode of transport du jour). Inside, blinding fluorescent lights illuminate a stark white interior, and tall vertical mirrors sit in front of the space's five customer seats. For a salon that has become world-renowned for offering new perspectives on the art of hair dying, the studio is sparse on colour and space. Perhaps this is fitting. As the studio's art director, Light Liou, explains, the intention was…

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Dazed & Confused (Digital) - 1 Issue, Winter 2022

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