African Giants

TEXT YEMI ABIADE

African sounds from alté to amapiano are running the game in 2022 – and NATIVE, fresh from minting the new Black Panther movie soundtrack, is the Lagos-based label and publishing powerhouse at the heart of the action We have a saying in Nigeria: Naija no dey carry last. For those born in the motherland and the diaspora, to our parents’ generation and beyond, that phrase is ingrained in our brains, symbolic of the stubborn, salient pride in our identity. It carries many meanings; we don't falter in any aspect of life, we refuse to settle for less, our ingenuity is undeniable. The saying never diminishes. Instead, it adapts, waiting for new blood to craft its own definition. NATIVE carries that zeal into music and culture, bringing new concepts, vigour and enterprise to…

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Dazed & Confused (Digital) - 1 Issue, Winter 2022

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