The Shade Guru

Smuggling conversations about race into the airbrushed world of cosmetics, Golloria George is on a mission to bring the skincare industry into a more inclusive future

ALEX PETERS

When I speak to Golloria George, who is calling from the back seat of the car that’s just picked her up from Chicago airport, it’s been just over a week since TikTok was banned from phones across America -for about 12 hours, that is, after which President Trump put the ban on pause as part of his executive order spree. As someone who has built her career on the social media app, testing out the darkest shades of beauty products and amassing more than 3 million followers online, George was faced with the real possibility of losing, if not everything, then a substantial portion of her platform. “It felt like a very strange, dystopian thing to be happening, like they were taking away our freedom of speech and freedom to…

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Dazed & Confused (Digital) - 1 Issue, Spring 2025

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