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Dazed & Confused (Digital)

Dazed & Confused (Digital)

1 Issue, Summer 2024

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HIIT THE STREETS

Pushing through the pain barriers as a path to self-knowledge, No Soldiers Left Behind is the London fitness collective challenging the mind, body and soul
HIIT THE STREETS
Grooming TAKUYA UCHIYAMA using BUMBLE AND BUMBLE., photographic assistant RORY COLE, styling assistants STOYAN CHUCHURANOV, ALVARO MERINO DE MENDOZA, ELOISE COLLET, production assistant GRACE CUTHBERTSON “COMFORT IS SUICIDE” is just one of the many Art of War-style mantras littering London collective No Soldiers Left Behind's (NSLB) Instagram feed. “NO INDIVIDUAL IS ABOVE THE FAMILY,” is another. Forged by friends Femi, Joey and FK in 2023, NSLB is a semi-anonymous London collective merging fitness and streetwear culture, hosting guerilla clothing popups, guided exercise events and video campaigns alongside military-style Saturday workout sessions. “You could say our main focus is fitness, but we're also just tryna show mandem how to be creative and challenge ourselves,” says Femi. “Initially we hit the gym together, focusing on heavy lifting and weights. Soon, stiffness and…
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Dazed & Confused (Digital) - 1 Issue, Summer 2024

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