Dating has become an Olympic sport of fuckery – about as painstaking as a pentathlon (I imagine), with about as much grandeur and prestige as the shot put (sorry, guys).
Online dating, specifically, has brought a whole new meaning to ‘race against the clock’, and its immediacy has led many into an era of streamlining and dating optimisation, where max-efficiency trumps all.
With data from leading players in the online dating market, we explore all the competitive clans on the apps. A need for speed runs through each, with different tactics and goals along the way. Welcome to ‘the trenches’, as they say.
The time-savers
From ten-minute micro-dates to co-working coffees, these people are sprinting through the dating experience. They screen dates scrupulously, sidelining spontaneity in favour of multitasking, like…
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Dazed & Confused (Digital) - 1 Issue, Summer 2024