WHAT DAMAGES OUR HAIR?
"Split ends come as a result of broken bonds in the hair fibre," said L'Oreal Editorial Ambassador Adam Reed.
"Healthy hair is like a ladder made of keratin, which is made up of amino acids and peptides.
"Damaged hair has a weak ladder, the rungs (the bonds) are broken and the sides are weak. Also within the structure of the ladder, there are hollow areas making everything weaker."
This can be caused by a number of factors:
Weather
Sun, wind, salt in the sea air.
Technical damage
Over-colouring and bleaching can damage the hair if it isn't looked after before and after an in-salon treatment.
Heated appliances
Excessive styling without using suitable prep products.
Water
Chlorine and chemicals in pools.
General care
Not properly caring for wet or damp hair, not looking after extensions and weaves when combing or brushing, and excessive styling.
FIX IT: Mega moisture
"Invest in an intensive treatment that repairs, deeply nourishes and strengthens," said stylist Sam McKnight MBE. "Treatment masks aren't just for those whose hair needs extra moisture, repair or strengthening. It's also to keep your hair in optimum condition to prevent damage or dehydration resulting in shine, healthy strands and manageability."
image [https://cdn.magzter.com/1583517504/1742004687/articles/4U4TB570XP5DsUaa8Tsys/qmH2MQ3051742018584440.jpg]
TRY: Sam McKnight Deeper Love 5-Minute Intense Treatment Mask, from £22 (sammcknight.com), contains plant keratin and seals split ends.
FIX IT: Inside Out "A bond-specific treatment repairs the whole hair fibre from the inside out. The repair technology works with a molecular action from the inside of the fibre, giving strength...