If Andrew Cavenagh is looking for somewhere that offers both passion and a potential to profit, he certainly found it from his perch in the Ibrox directors box last night.
The American tycoon is going through the final due diligence stage of the take-over bid he is plotting alongside the San Francisco 49ers.
Last night's visit to Glasgow was a chance for him to kick the tyres and look under the bonnet.
If he needed any convincing about whether this was the right place to plough in his millions, it will have been blown away by a night of tense drama as Barry Ferguson got the better of Jose Mourinho's Fenerbahce.
Gers slumped to a record-breaking fourth home loss in a row as last week's 3-1 away win was wiped out by Sebastian Szymanski's double. But by the end nobody was caring.
Ferguson's side held their nerve through 30 minutes of nail-biting extra-time to triumph in the shoot-out.
Jack Butland has had plenty of fingers pointed at him during a year of ups and downs but it was his two crucial saves that heaped the pressure back on Mert Hakan Yandas as the Turkish sub stepped up with the task of keeping Fener in the tie.
When he blazed over it sparked scenes not seen round Govan since Gio van Bronckhorst was leading Rangers on their Andalusian adventure to Seville.
Now it's Fergie charged with taking this team back to Spain. They face Atletico Bilboa next month in the quarter-finals.
Fergusonwas more than content for his team to play it patient - and so were their fans. Sitting in their low block, the home side refused to budge from their shape early doors unless the chance was on to pinch possession.
If anything, it was Ferguson's team looking the more threatening in the opening exchanges.
Cerny sclaffed one wide from a Jefte cutback but had a couple of other goes that he certainly caught flush including one that had the punters in the Main Stand fooled as they leapt from their seats only to realise it had ruffled the side-netting.
But there was a growing sense of nervous energy floating around the old place. Gers seemed to be coping with the butterflies just fine.
But with Norwegian ref Espen Eskas seemingly determined to dispense a yellow card for every infringement, it wasn't long before Rangers' anxiety levels crept up a notch or two.
There were just 20 minutes gone when Ibrox held its breath for the first time.
Talisca hit the deck right on the first lick of paint on the penalty box after a challenge from Jefte. But this time there was no need to worry as Eskas proceeded to book the Brazilian frontman for diving.
Nico Raskin had to rescue Leon Balogun after the veteran defender dived in early on Youssef En-Nesyri.
The Turks seemed to see that match-up as a mismatch and looked to exploit it again as Sofyan Amrabat launched one over the head of Balogun.
But it was a dreadful attempt from the Moroccan that came closer to troubling th...