Wednesday’s Champion Chase Day card drew 41,949 racegoers, the lowest attendance this century for a Cheltenham Festival day.
Reversing the trend will be high on the to-do list of the track’s new CEO Guy Lavender, above, whose priority will be to improve value for money. “There has been a big debate around price and value at the Festival. But we have had no increase for this year from last and we won’t have an increase for 2026 either,” he said, speaking on RacingTV’s Luck On Sunday.
“The value proposition is, for me, critical.
“We have got to get this bit right to drive ...