A New Chapter

AS AMERICAN SPORTSWEAR BRAND GANT ARRIVES IN INDONESIA, DAMAN TALKS WITH CEO PATRIK SÖDERSTRÖM ABOUT BECOMING THE NEW STANDARD OF SPORTSWEAR NATIONWIDE. JESSICA ESTHER WRITES

Founded in Sweden but with roots firmly set in America, GANT has inspired sports connoisseurs all over the world through its innovative collections. And now, the brand has expanded to Indonesia, bringing with it a new, modern retail concept offering high-quality products that reflect the brand’s 75-year heritage. In an exclusive interview with DA MAN during his visit to Jakarta, GANT CEO Patrik Söderström shares insights on why Indonesia is integral to the brand’s global expansion, shedding light on the strategic vision behind its arrival on our shores. DAMAN: How do you plan to establish a strong presence in Indonesia and build brand loyalty? Patrik Söderström: We are so happy to be here and opening our first doors in Indonesia. Opening one store is a good start, but most importantly,…

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Da Man (Digital) - 1 Issue, June - July 2024

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