ALL IN THE FAMILY

If you ever begrudged brands for making many different versions of the same watch, here’s what they have to say

Alvin Wong

DESPITE THE CRUCIAL ROLE THAT LINE EXTENSIONS PLAY, COLLECTORS ARE QUICK TO BEMOAN SUCH TIMEPIECES AS UNINVENTIVE OR REPETITIVE Each year, when the time comes for watch brands to pull back the curtain on their latest releases, the people who usually have very little to contribute to the actual thinking and making of those timepieces (meaning us scribes and the rest of the watch buying world) are often the ones who make the loudest noise. And how entitled have we been. Watch companies would pit themselves against each other for our attention, trying their darndest to melt our brains with a ground-breaking this or that that defies human effort and imagination. So, like lords of our manor, we sit back and expect to be entertained. Every. Single. Time. Truth is, such displays…

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CROWN (Digital) - 1 Issue, September/October 2020

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