STAYING UNCONVENTIONAL

Swiss watchmaker Corum continues to chart its own path among the sea of watchmakers out there, bringing a new Concept Watch this year that fuses artistry, technology, and sustainability in one model

Darren Ho

Inventiveness is a word that reaches all the way to the early beginnings of mechanical watchmaking. Quantifying time through human engineering, the behemoth clocks of the past have evolved into the timepieces we wear today on our wrists. But in this golden age of watchmaking, inventiveness also reveals the expressive nature of design that each watchmaker presents, from classic and timeless models to concept designs that challenge our expectations of luxury today. When René Bannwart founded Corum in 1955, it was during the naissance of wristwatch design. The world was just coming out of WWII, which had relegated pocket watches to the past and made wristwatches the new normal. Full of brilliant ideas and determined to be a forward-thinking icon in the industry, the brand quickly brought forward several new designs…

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CROWN (Digital) - 1 Issue, Issue 3 2023

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