ROLEX IS ACQUIRING WATCH RETAILER BUCHERER

One of the biggest watch retailers in the world will be owned by the biggest Swiss luxury watchmaker in an unexpected move.

Darren Ho

Last month, Rolex announced that it would acquire the Bucherer watch retail network for an undisclosed sum. In a short press release, the two companies announced that the acquisition would not impact the retailer’s independent operation. Bucherer is one of Rolex’s longest-running retail partners, having been an authorised platform for over 90 years. The company was founded in 1888 by Carl F Bucherer, who also founded his own namesake watch brand. Jörg Bucherer is the last direct descendant of the family and a peer of Hans Wilsdorf, the founder of Rolex. With no future generations to take over the business, Jörg Bucherer decided to sell his business. In order to preserve the relationship between the two brands, Rolex is acquiring the company. Bucherer owns over 100 outlets globally, selling Rolex and Tudor…

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CROWN (Digital) - 1 Issue, Issue 3 2023

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