It has been a tumultuous summer full of unexpected announcements and releases, nearly all of which have come from the biggest player in luxury Swiss watchmaking. Amidst the intense weather and political shifts across the globe, Rolex gave us a new Oyster Perpetual Cosmograph Daytona model that commemorates the centenary of the Le Mans race (see page 56 for more information). But if you want this watch, good luck trying to get your hands on one; we’ve heard interest in this model is at an all-time high.
As if that wasn’t enough, the watchmaker then made another surprise announcement that it was acquiring the Bucherer group. The fourth-generation, family-owned business has a long and storied history in watch retail. Bucherer has lifted the presence of numerous watch brands since its beginnings…
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CROWN (Digital) - 1 Issue, Issue 3 2023