Ever heard the saying, ‘you cannot be everything to everyone’? Well, Corum appears to disagree. Whether earning accolades from seasoned watch collectors with its wholly unique Golden Bridge timepieces, or enticing new fans with the outrageously globular Bubble collection, the 66-year-old brand has proven that it can traverse from technically complex creations to wildly capricious offerings (and many more genres in between) without breaking a sweat.
Having established itself as a creative firebrand since its conception, Corum rocked onto the scene with quirky watches that span ladies’ ‘Chinese Hat’ watches with conical and leaf-shaped cases, to the first water-resistant square cased watches known as the Admiral’s Cup, a collection that has since been remodelled and renamed ‘Admiral’, a modern-day, regatta-inspired sports collection. Despite its relative youth, the brand introduced the Golden…
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CROWN (Digital) - 1 Issue, Issue 1 2021