RACE BUDDIES

TAG Heuer’s long-awaited partnership with Porsche roars off with the Carrera Porsche Chronograph

Alvin Wong

Like brothers from different mothers, the worlds of watches and motorsports share kindred ties that span the superficial (status, luxury, machismo) to the significant (mechanical excellence, material innovation, performance focused, etc). While crosspollination between the two has proven inevitable - and rife - the latest partnership between TAG Heuer and Porsche seems written in the stars, given that the watch and car companies each boast an iconic product that shares the same name – the Carrera. The TAG Heuer Carrera is, of course, one of the most celebrated sports watches in modern watchmaking, while the legendary Porsche Carrera is the German carmaker’s flagship engine (serendipitously, the TAG Heuer Carrera was named after the Carrera Panamericana rallies of 1950s, of which the 1954 race was won by Porsche, which paid homage to…

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CROWN (Digital) - 1 Issue, Issue 1 2021

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