SUGIHARTO ‘SUGI’ KUSUMADI

Founder of Red Army Watches and Watch Wonderland on life lessons

Passion alone isn’t enough. That's the biggest misconception about transforming a passion into a business. Passion is the software but you need the hardware to run it. Picking the right products, people, place, and pricing are some key elements to make it happen. That said, I love what I do. Even after almost two decades, I still wake up excited about all things watches. I’ve had many ‘eureka’ moments in horology. The first was discovering that the Soviet Union made the first watch that travelled to the outer space, not Omega. Another was when I opened the iconic wooden box that contained the first model of SEVENFRIDAY. Then there was the first time I held a Grand Seiko in my hand. And the most recent one, when I found out that…

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CROWN (Digital) - 1 Issue, Issue 1 2021

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