EDITOR’S NOTE

ALVIN WONG

“Ten minutes, bro,” a friend told me once. “Usually, when people first meet you, and they learn what you do, they would talk about watches for, maybe, 10 minutes max. Right?” “Right…” “It’s different for me,” he continues. “They could spend the whole night talking to me. Because what I do impacts their lives for real, bro. Life choices, money, investments, roofs over their heads.” I’ll leave you to guess his profession (not a banker, in case you are wondering). Anyway, I must have expended my annual Zen quota in that moment. But really? I wonder. Ten minutes? People who work in the watch trade are under no illusions. The CEOs of the most respected watch companies have established that timepieces are, especially in these times, wants and not needs. Watches don’t save lives.…

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CROWN (Digital) - 1 Issue, Issue 1 2021

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