REACHING NEW LEVELS

Montblanc takes its mountaineering pursuits in a vastly different direction.

Darren Ho

It is hard to say if Laurent Lecamp, the global managing director of Montblanc’s Watch Division, knew just how successful the 1858 Iced Sea collection would be when he launched it in 2022. He was certainly aware that he had tapped into a motif that stayed true to the brand’s identity and intrigued watch enthusiasts across the board. The gratté-boisé technique used to create the visually arresting dials of the Iced Sea is not only authentic but also unique to Montblanc in watchmaking, and the Mont Blanc massif it emulates is core to the brand’s identity – its very logo represents the snow-covered glaciers of the summit. The following year demonstrated that the Iced Sea was no one-hit wonder. Even as the brand introduced various colourways for the three-hand watch, it…

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CROWN (Digital) - 1 Issue, Issue 1 2024

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