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CROWN (Digital)

CROWN (Digital)

1 Issue, Issue 1 2023

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NEW HEIGHTS

At Watches and Wonders 2023, Montblanc is dropping a slew of 1858 novelties that are prepped and ready for adventure
NEW HEIGHTS
Although it officially entered the watchmaking business in 1997, things only took off for Montblanc in 2007. This was when Swiss luxury group Richemont decided to bestow the newly acquired Fabrique d’Horlogerie Minerva SA on the Hamburg-based penmaker through the creation of the Institut Minerva de Recherche en Haute Horlogerie. Based in Villeret, the foundation is dedicated to fine watchmaking and the upholding of classical skills and special complications. That instantly gave Montblanc the pedigree it needed to up its game and play in the sandbox with its competitors and older siblings like Cartier, IWC, and Panerai. The company has been exploring Minerva’s heritage ever since, finding inspiration in historical functions, mechanics, design codes, and an uninterrupted 160-year legacy. In 2015, Montblanc unveiled the 1858 collection, which is named after Minerva’s founding…
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CROWN (Digital) - 1 Issue, Issue 1 2023

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