MARIA LAFFONT

The Chief Product Officer of TAG Heuer speaks her mind on technical innovation, finding a balance between old and new, and what’s next for the Link watch.

Darren Ho

In the last two years, we’ve seen and heard a lot of people talk about TAG Heuer being avant-garde in technical and aesthetic terms, and it’s something that is important to us. It’s part of our name: TAG stands for Techniques d’Avant-Garde. Being avant-garde to us is not just about making high-end watches; the avant-garde spirit is part of our identity. On the technical front, we’re creating avant-garde movements led by Carole [Forestier-Kasapi], and in materials, we are exploring new frontiers as well. At TAG Heuer, we’ve used a lot of titanium and carbon in the past for various purposes. With carbon, we’ve used it for case making and hairsprings as well, and we wanted to push that concept further. So, we looked at polycrystalline diamond. It’s a material that doesn’t…

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CROWN (Digital) - 1 Issue, Issue 2 2024

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