STEPPING OUT

Zenith casts a wide net for new audiences with its Carl Cox and Land Rover collaborations

Alvin Wong

What do a superstar DJ, a renowned car maker, and one of Switzerland’s most established watchmaking houses have in common? The constant need for more love, it seems. After years of toiling to establish their own comfort zones, these three entities could have easily kicked back with feet on the table, as they soaked in the adulation of their captive audience. Pioneering techno DJ Carl Cox, British maker of four-wheel drives Land Rover, and horological stalwart Zenith are all masters of their own domain. And all three, we imagine, will readily attest to what years of constant creative goodwill – Cox’s epic DJ shows, Land Rover’s macho, cult-ish rides, and Zenith’s prowess in movement innovation and manufacturing - can do to longevity and brand image. Yet, as creative spirits, they also display…

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CROWN (Digital) - 1 Issue, June/July 2020

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