BREIT PROSPECTS

Breitling CEO Georges Kern dispenses insights on his brand’s current crop of novelties, including the long-awaited relaunch of the iconic Chronomat

Alvin Wong

Even though, like so many brands in 2020, Breitling had to rely on an online webcast to showcase its latest timepieces, the brand has lost none of it pizzazz. A sleekly produced ‘Global Summit’ webcast in April with CEO Georges Kern introducing the novelties, followed by endless rounds of video press conferences and interviews helmed by the man himself helped drum up excitement. But still, the products had to speak for themselves and, credit to Breitling, the brand didn’t seem like it was holding back. Prior to the Global Summit, Breitling had already launched the Top Time limited edition, a 1960s-inspired model available as an online exclusive, as well as the AVI Ref. 765 1953 Re-Edition, a like-for-like remake of the ‘Co-Pilot’ chronograph. For the online showcase, Breitling went much further.…

You're reading a preview of

CROWN (Digital) - 1 Issue, June/July 2020

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.