Treatment on trial How texture release treatments helped improve my wash days

If you choose to style your curly or coily hair straight, let us put you on to this semi-permanent service…

WORDS: KEEKS REID

The treatment: Avlon Texture Release, My Hair Bar with Lorraine Dublin – Fitzrovia, London. The cost: Price on consultation (length and condition), but, depending on the salon and region, it can vary from £120 to £250. The tea: This treatment is suitable for all curl and coil types but was created by Avlon with Afro-textured hair in mind. It works similarly to a keratin treatment in that it smooths hair, but, unlike keratin, the goal isn’t necessarily to make hair straight; it’s to soften and smooth hair, making it easy to straighten if you wish to. The tester: Keeks Reid, beauty director. Before getting my first texture release I was in what I call ‘natural hair hell’. As a ‘straight natural’, I found wash days stressful and wanted something that would help to make…

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Cosmopolitan UK (Digital) - 1 Issue, April/May 2025

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