Earthshot Prize brings the glam to planet-saving solutions

RS

The makers of heat recovery systems don’t tend to generate much media frenzy, but when they’re introduced by the likes of America’s Got Talent judge Heidi Klum, Canadian supermodel Winnie Harlow and William, Prince of Wales, the paparazzi start to take notice. That’s the magic formula behind November’s Earthshot Prize awards ceremony in Cape Town, South Africa, a glitzy event that shamelessly combined Hollywood pizzazz and British royalty with innovative heat systems, wildlife conservation and waste solutions. Developed by Prince William and biologist and broadcaster David Attenborough four years ago as a way to build excitement (and investor attention) around planetsaving ideas, the Earthshot Prize gives five environmental innovators £1 million each to grow their vision and impact. The A-list celebs, the televised “green carpet” preshow and the Shark Tank–level…

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Corporate Knights (Digital) - 1 Issue, Winter 2025

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