MATTER OF TIME

Widely associated with Steve McQueen and the golden era of sports car racing, the Heuer Monaco chronograph is a firm favourite among Porsche fans, but exactly how did the King of Cool end up wearing the square-cased self-winder during filming of his classic motorsport flick, Le Mans? The story isn’t as straightforward as you’d think…

Words Dan Furr

Porsche and luxury watchmaker, TAG Heuer, share a rich history, an independent and powerful set of brand values and dedication to design and engineering excellence. For more than fifty years, the paths of both companies have constantly been meeting on and off the racetrack, though it’s true to say the lasting bond between them is built on the foundations of motorsport. One of the strongest common features is the Carrera nameplate, inspired by the infamous Carrera Panamericana road race (a two-thousand-mile enduro across Mexico running five consecutive years from 1950 and regarded as the most dangerous race in the world) and adopted by both brands for their respective products. Against this backdrop, plus Porsche Design’s already established foot in the world of premium wristwatches, Porsche and TAG Heuer deciding to…

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Classic Porsche (Digital) - 1 Issue, November 2024

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