Cuba Increases Prices of Cohiba Behikes—Again

With another huge price hike from Habanos S.A., a single Cohiba Behike can now cost $300

BY GREGORY MOTTOLA

There was an outpouring of outrage and indignation last year when Cuban cigar distributor Habanos S.A. announced a major price hike. Cohibas and Trinidads, it was declared, were to be fixed to the Hong Kong dollar in every market around the world, which meant that the prices for these flagship brands were instantly doubled, and, in some cases, tripled, with many Cohibas approaching $100 per cigar. But just when it seemed that Cohibas couldn’t get more expensive, Habanos did it again. In January, many Cohiba fans were shocked to see that prices for the Cohiba Behike series had increased yet again, this time by another 45 to 57 percent, depending on the size. The largest Cohiba Behikes are now priced at around $300 each, comparable in price to many complete boxes…

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Cigar Aficionado (Digital) - 1 Issue, May/June 2023

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