Apple is set for music, TV streaming fight in India after Airtel partnership deal

Reuters

APPLE’S partnership with India’s second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney. The US technology giant, working to boost revenue globally from services including apps, payments and media, is set to offer free music and video streaming to many of Bharti Airtel’s 281 million customers. The deal is likely to greatly expand the user base for Apple TV+ and Apple Music in a country where Apple has long emphasised the manufacturing side of business to diversify its supply chain beyond China. Apple builds many of its iPhones in India, yet its handsets make up just 6% of the country’s 690 mil- lion smartphones, versus around 2% in 2019,…

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Cape Times (Digital) - 1 Issue, 2024-09-03

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