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Canadian Business September 29th, 2022 Digital Back Issue Cover

Canadian Business Fall 2022 (Digital)

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28 Articles

This issue marks a milestone for Canadian Business: It’s the first anniversary of the relaunch of our 94-year-old journalism brand. It also includes the second edition of our “How I Made It” feature (p. 45), a celebration of Canadian entrepreneurs who are making big moves. This year’s cohort spans a range of industries, and each person profiled offers a unique perspective on what it takes to make a meaningful impact as a leader in business. One of the most interesting insights came from a phone call I had with Vanessa Ford, COO of entertainment company Kukua and the entrepreneur featured on our cover, whom I was first connected with after she spoke at this year’s Collision Conference in Toronto. She and I got to talking about the ageism that women…

BEHIND THE SCENES

Turns out vegan ice cream melts fast—like, really fast. In order to get beautifully appetizing scoops to photograph for “Sugar Rush” (p. 23), stylist Nicole Billark pulled out all kindsm of tricks, like spreading the ice cream in a cake pan and refreezing it, then using a palette knife to form the spheres. In the end, a regular old ice cream scoop yielded the best results, which photographer Kate Ince had to snap with lightning speed. CONTRIBUTORS Liza Agrba Toronto-based Agrba writes about business, food and politics and is a regular contributor to CB. She has two stories in this issue: a look at how to host a company offsite (“Strategies,” p. 67) and an interview with Altrio CEO Raj Singh (“How I Made It,” p. 45). “As a freelance…

BEHIND THE SCENES

Employers everywhere are facing an ultra-tight labour market: This past summer, the unemployment rate in Canada hit a record low of 4.9 per cent for two months straight. At the same time, job vacancies are at an all-time high, and wages haven’t kept pace with inflation. Hardest-hit sectors, like the health-care industry, hospitality and construction, risk collapse if they can’t attract new employees. Here, Emily Brine, managing director of firm operations, talent and culture at KPMG in Canada, and Trisha Neogi, senior consultant and compensation lead at human-resources consultancy Bright + Early, discuss what’s driving our current labour shortage and what it will take to retain the next generation of workers. “Gen Z doesn’t feel like they owe their soul to an employer, and they make decisions accordingly”TRISHA NEOGI SENIOR…

When Myriam and Romy Belzile-Maguire opened bricks-and-mortar shops in Montreal and Toronto for their buzzy footwear brand, Maguire, sales boomed. “Every time we open a physical store, we triple our online sales,” says Romy. This summer, the entrepreneurial sisters opened a 93-square-metre space in NYC’s chic Nolita neighbourhood, hoping to find the same success in the U.S. market. Founded in 2017, Maguire was the sisters’ response to a dearth of direct-to-consumer options in the footwear industry. After studying design in London, Myriam gained first-hand knowledge of the manufacturing and production process through positions at Benetton and Aldo Group. “I felt like it was a really uneven ecosystem,” she says. “I wanted to create something more fair for everyone: the customer, the brand and also the factories.” To help shoppers better…

Faster, Cheaper… Better?

Before taking over as CEO of delivery start-up Buggy in April, Nicole Verkindt had witnessed the appeal of rapid grocery delivery while visiting a friend in London, U.K. “She has two kids under five. Do you know how chaotic it is to get them dressed and in strollers because you forgot cilantro for your guacamole?” She watched her friend order last-minute items via a local service. Each time, for a £2 delivery fee, the item arrived at her doorstep within minutes. Toronto-based Buggy started in 2014 as a more traditional service in which gig workers shop at commercial stores and deliver groceries by car. Now, under Verkindt’s leadership, it’s taking control of its supply chain and workforce with a new model: For $2.99, a Buggy shopper will select items from…

Faster, Cheaper… Better?

Direct-to-consumer, or D2C, was once the purview of those early retail disrupters who challenged the status quo by bypassing intermediaries like distributors and wholesalers. But it’s now become the norm for a wide range of upstarts: Think of all the targeted Instagram ads and newsletter-sign-up prompts (got to get that coupon code!) that aim to turn social-media users into lifetime customers. The shift to D2C has been accelerated by the pandemic, but it’s not entirely without precedent. Nor is it without challenges—like rising advertising costs, a fickle consumer base and investors whose risk tolerance waxes and wanes. ↑ High 1845 THE FIRST TIFFANY BLUE BOOK IS PUBLISHED Before social media was even a twinkle in our eyes, there was the original D2C channel: mailorder catalogues. While the first-ever catalogue was…

The WellnessTrap

As a health-and-wellness-industry reporter for publications like Fast Company and The New York Times, Rina Raphael spent years covering fitness, food and far-out trends. (Crystal healing, anyone?) But by her mid-30s, she realized her obsession with health was making her feel worse, not better. These experiences were the catalyst for her book, The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care, which came out in September. In it, Raphael analyzes the US$4.4-trillion wellness industry, which includes everything from fitness and nutrition to vibrators and athleisure. While sometimes helpful, the industry puts pressure on women in particular, she says, to shop and sweat their way to happiness only to trap them on a treadmill of endless self-improvement. First of all, what counts as “wellness”? It seems like…

The WellnessTrap

1. Honey trap Ashley Wittig’s Toronto shop, Honey’s, makes outstanding premium plant-based ice cream. Gourmet-food shops can’t keep flavours like Niagara Grape Sherbet and Birthday Cake (the stuff in this divine sundae) in stock. $13 a pint, honeysicecream.ca Candy is big business. Confectionery companies with operations in Canada are projected to earn nearly US$16 billion in revenue by the end of 2022, and the market is expected to grow by more than 30 per cent in the next five years. Big Sugar dominates (Nestlé, PepsiCo and Mondelez are among the top players), but what’s most interesting about the category’s recent history is the rise of homegrown sugar-centric entrepreneurs—those putting Instagram-friendly, delicious Canadian-made products on the marketplace. Here, a roundup of the sweetest-tasting—and sweetest-looking—treats. 2. Puffs of glory Cotton candy by…

Three of a Kind

Fifteen years ago, Kate Allen, Kristen Lien and Kelly Morrison met as master’s students at the University of Calgary’s School of Architecture, Planning and Landscape, and they quickly recognized that they shared a creative approach. “We felt that the interior architecture of a building was just as important as the exterior and form,” Lien says. They affirmed their compatibility in early collaborations—including work on the home of Victor Choy, co-owner of Calgary’s Concorde Group hospitality company and a client to this day. Their connection was so easy that in 2011, they founded Frank Architecture & Interiors. Today, the partners oversee an office of 25 interior-design and architecture experts, many of whom work across both disciplines. Typically, Lien explains, architects design from the outside in, considering first the effect a building…

Three of a Kind

THE CAMPUS OF COOL

Jeffrey Remedios, CEO and chairman of Universal Music Canada, knows all about impermanence. “Now that music is so ephemeral—songs recorded on a laptop in someone’s bedroom regularly make it on the Billboard Top 100—there is a real desire to create a sense of place,” he says. Remedios is the indie darling who brought Broken Social Scene to the mainstream as co-founder of the Arts & Crafts label. When he took on the top job at Universal in 2015, the company’s offices occupied a desolate stretch off the highway in a Toronto suburb and functioned primarily as a shipping warehouse for CDs and merch. Artists only came to visit if they had a formal meeting scheduled. Remedios began to conceive of a relocated creative campus with state-of-the-art recording studios, listening rooms,…

THE CAMPUS OF COOL

IN 2015, Massachusetts’ newly elected Republican governor, Charlie Baker, flew to St. John’s for his first-ever New England Governors and Eastern Canadian Premiers summit, an annual gathering focused on the joint challenges facing New England, Atlantic Canada and Quebec. One of the big topics of discussion that year was climate: how these 11 provinces and states would work together to drive down their greenhouse-gas emissions. For Baker, that meant one thing above all: tapping into Quebec’s huge surplus of hydroelectric power to decarbonize his state’s energy grid, which is heavily dependent on polluting, expensive natural gas. “They have capacity,” he said in St. John’s. “We have demand.” It’s not every day that a Republican governor makes a push for a transformative clean-energy proposal, but Baker—a defender of abortion rights, Obamacare…

Raj Singh CEO, ALTRIO Degrees: B.A. in political science and economics (University of Toronto) and M.B.A. (University of Calgary) Age: 41 Based in: Toronto Raj Singh’s real-estate start-up may only be two years old, but it’s gone through a tremendous growth spurt. Altrio’s goal is to modernize the real-estate capital market by bringing it online with Origin, its flagship software, which helps property investors use data to make better deals. In June, the company raised $8 million in Series A funding, and Altrio now hosts three of the four biggest real-estate investing companies in the world on its platform. My earliest memory: As a toddler, I clumsily walked on top of a board game in progress between some of my cousins, and they got very upset that I had basically…

COO, KUKUA Degrees: B.Sc. in human biology (University of Toronto) and M.Sc. in global health (Oxford University) Age: 36 Based in: Lisbon, Portugal Former HIV/AIDs researcher turned media producer Vanessa Ford co-founded the women-led children’s entertainment company Kukua in 2018. Since then, she has become the driving force behind Super Sema, the first animated superhero TV series to feature African characters and have a focus on science and technology. (Lupita Nyong’o voices the grown-up Sema, whose younger self fights villains using “technovating” powers.) Once based largely in Hollywood, Ford’s industry is being increasingly decentralized: She’s from Toronto and now lives in Lisbon, while Kukua is based in both Nairobi and London. The series has amassed 70 million views since its debut on YouTube Originals in 2021. Now, Ford is building…

KaaSheGaaBaaWeak | Eladia Smoke

PRINCIPAL, SMOKE ARCHITECTURE Degrees: B.Env.D. and M.Arch. (University of Manitoba) Age: 44 Based in: Hamilton, Ont. Eladia Smoke is the founder of one of the few Indigenous-owned architecture firms in the country. She is an emerging visionary in her field—the architect behind expansive, light-filled public buildings that connect with the natural environment. In 2021, Smoke Architecture and Moriyama & Teshima Architects were jointly selected to design The Mukwa Waakaa’igan Indigenous Centre for Cultural Excellence at Algoma University in Sault Ste. Marie, Ont. The project will be the new focal point of the campus—a masterpiece of contemporary design that brings steel and glass together with land and water while incorporating Indigenous traditions and ceremonial spaces to foster the sharing of knowledge. My goal in life: To reintroduce Indigenous perspectives into the…

KaaSheGaaBaaWeak | Eladia Smoke

CEO, PARTAKE BREWING Degrees: B.A.Sc. in geological engineering and B.A. in economics (Queen’s University) Age: 45 Based in: Calgary Ted Fleming is on a mission to make alcohol-free beer that’s just as tasty as anything you’d find at your local craft brewery. In 2017, the teetotalling entrepreneur founded Partake, a Calgary-based non-alcoholic-craftbeer business that has since expanded across the country and into the U.S. In the past year, Partake has raised US$16.5 million in funding and become the bestselling non-alcoholic beer brand in Canada. I thought I’d grow up to be: Well, my parents were very keen on professional pursuits, so I was pushed to become a doctor. I don’t particularly like the sight of blood and guts, though, so I wasn’t destined for it. My major break: I launched…

Joanna Griffiths

PRESIDENT, KNIX Degrees: B.Com. in marketing (Queen’s University) and M.B.A. in international business (Insead) Age: 38 Based in: Toronto Joanna Griffiths began her career in media relations and marketing, with roles at CBC, Universal Music and the Toronto International Film Festival. A decade ago, she struck out on her own with a completely different, innovative idea: to shake up the underwear industry. She launched Knix—a brand of size-inclusive leak-proof underwear—in direct opposition to the big lingerie companies that marketed sexiness for the male gaze. Knix has grown wildly in the years since. It expanded from briefs to bras, sleepwear, shapewear, swim and maternity and opened seven bricks-and-mortar locations in Canada and California. In July, Griffiths sold an 80 per cent stake in the company to the health-and-hygiene-sector giant Essity for…

Joanna Griffiths

CHIEF MEDICAL OFFICER, FUTURE FERTILITY Degrees: B.Sc. in mathematics (University of Toronto) and M.D. (University of Western Ontario) Age: 40 Based in: Toronto Dr. Dan Nayot, a private-practice endocrinology specialist, founded Future Fertility in 2017 with the goal of using artificial intelligence to evaluate the quality of a person’s oocytes, or eggs. His technology—Violet, a predictive tool, and Magenta, a scoring tool—analyzes the pixels of highdefinition images to recognize patterns that differentiate a highquality egg from a low-quality one to help better predict outcomes of egg freezing, egg donation and IVF. In January, the 25-person company raised $7.6 million in Series A funding. I thought I’d grow up to be: A doctor. In school and in the media, it was always painted as the profession that the brightest and most…

Amanda “Robby” Robson

PARTNER, COWBOY VENTURES Degree: H.B.A. (Ivey Business School at University of Western Ontario) Age: 30 Based in: San Francisco Amanda Robson, originally from Ancaster, Ont., is a powerhouse in Silicon Valley. In November 2020, she led a US$3.2-million investment round in a securities-software company called Drata, now worth US$1 billion. When she’s not crushing it as a newly minted (and the youngest ever) partner at Cowboy Ventures, a VC fund supporting a diverse array of seed-stage founders, she’s running her organization, Modern Angels, which seeks to democratize funding for women and non-binary people. My goal in life: To empower a new set of generational founders. Today, founders of top technology companies are predominantly men and not diverse. That doesn’t align with what the pool of highpotential founders looks like. I…

Amanda “Robby” Robson

CEO, PAPER Degree: B.A. in education (McGill University) Age: 33 Based in: Montreal In his early career as an elementary school teacher, Philip Cutler noticed a disparity among his students when it came to their ability to access tutoring. The students who were getting extra support were typically the wealthiest 20 per cent—but they were rarely the ones who most needed the help. So, in 2015, Cutler co-founded Paper, an ed-tech service used by schools in North America to provide accessible virtual tutoring to more than 2.5 million students. This summer, the company secured $343 million in Series D capital, bringing its total funding to $496 million. I thought I’d grow up to be: An athlete. I always enjoyed playing hockey, football and golf, but then I realized I don’t…

Karen Danudjaja

CEO, BLUME Degree: B.Com. (University of British Columbia) Age: 32 Based in: Vancouver Karen Danudjaja started the superfood-latte brand Blume in 2017, a nascent time in the craze for “functional beverages”—drinks that provide nutritional and health benefits. She’d spotted a gap in the market for dry latte blends—mixtures of powdered herbs, spices and teas. Blume started out being sold predominantly in coffee shops, but now the brand’s colourfully packaged drink mixes—in flavours like Turmeric and Rose London Fog—are in more than 1,500 stores across Canada. In 2021, the company’s direct-to-consumer revenue grew by 300 per cent, and Danudjaja plans to continue expanding her product line. My goal in life: To love what I do. I’ve never set a goal that’s about revenue or team size; it’s about a feeling. I…

Karen Danudjaja

HEAD OF TECHNOLOGY, FABLE HOME Degree: B.Sc. in biology (University of Guelph) Age: 34 Based in: Toronto In 2019, Tina Luu co-founded Fable Home, specializing in beautiful and sustainable home goods coveted by a style-conscious fan base. The direct-to-consumer company—which sells dinnerware, glassware and other items, all crafted in Portugal, Belgium or Japan—started with e-commerce and in 2021 opened two retail stores, one in Toronto and the other in Vancouver. This year, Fable Home raised $8.4 million in Series A funding, which will enable an expansion of its product line and a move into the European market. My goal in life: I want to grow our company and our brand in a way that brings joy to people but also helps the earth. We focus on ethical practices, our packaging…

Google’s Big Impact on Canada’s Small Businesses

If a great idea is at the core of every great business, what does it take to turn something great into something extraordinary? For small businesses in Canada, adopting digital technologies has unlocked extraordinary potential in areas including growth, productivity and more. Google Canada commissioned independent consultancy Public First* to explore and quantify how its products helped worktailer laying roots in the market, small businesses are increasingly positioning Google as a trusted asset to the success of their brands. “Before COVID-19, making the transition to digital was aspirational,” says Sabrina Geremia, vice president and country manager at Google Canada. “When the pandemic upended all of our lives, digital became essential. Now it’s foundational, helping Canadian businesses of all sizes build resilkets around the world,” she adds. According to research conducted…

Google’s Big Impact on Canada’s Small Businesses

How to Host an Offsite That Boosts Morale

Float is a Toronto-based spend-management-software company that is currently experiencing a growth spurt. The one-and-a-half-year-old start-up onboarded more than 70 per cent of its 56-person team—most of whom work remotely across Ontario—in the past six months. In an effort to build a stronger, more connected team, Float hosted a three-day company offsite in June. “We saw an offsite as the perfect opportunity to build camaraderie between our team members,” says Float CEO and co-founder Rob Khazzam. The first step was finding the right venue. It wouldn’t be all play and no work—part of the idea was to hold sessions about company culture and growth plans—but it was important to Khazzam that the locale not feel too corporate so that people would be at ease. “I grew up going to summer…

How to Host an Offsite That Boosts Morale

HOW TO ATTRACT NEW CUSTOMERS

In 2017, Lee Valley Tools, an Ottawa founded specialty retailer focused on woodworking and gardening tools, entered its 40th year of business. But its customers, who were typically in their mid-50s to mid-80s and largely retirees and experienced hobbyists, were shopping at the store less often. “We were under tremendous pressure because we were facing a core customer base that was aging out,” explains Jason Tasse, president and chief operating officer. Tasse knew the company wasn’t keeping up with each emerging generation of shoppers—and how they liked to shop—since its marketing model was based on catalogue distribution. The retailer needed to attract more 25- to 45-year-olds to grow its customer base and stay relevant. The Lee Valley executive team decided to engage an external company that specializes in digital rebranding…

HOW TO ATTRACT NEW CUSTOMERS

How to Respond to Political Events

On the morning of Friday, June 24, Katya Laviolette was sitting in her Montreal kitchen, having coffee and talking to a colleague on the phone, when she learned that the U.S. Supreme Court had voted to overturn Roe v. Wade. As the chief people officer at 1Password, a Toronto-based password-management platform that has more than 800 employees—including about 250 in the U.S.—she was concerned that the bodily autonomy of some staff was now in jeopardy. Laviolette hopped on several calls with her team—including the 1Password founders, executives and communications department—to discuss what they should do. Laviolette had joined the company in January, so this was the second political event she would be addressing, after Russia’s invasion of Ukraine. But she had some experience: In her previous role as the chief…

How to Respond to Political Events

HOW TO PLAN FOR SUCCESSION

Marissa Freed will be the first to tell you that there was no plan for who would take over her family’s business, Winnipeg-based apparel manufacturer Freed & Freed. Neither she nor her brothers were primed to inherit the company founded by her great-grandfather in 1920. In fact, Freed spent her 20s working in marketing, events and advertising—although she always had an interest in fashion. In 2009, her dad was getting ready to downsize the business, and Freed, not ready to let her family legacy go, asked if she could take over. Her father agreed but made it clear it was up to her to sink or swim. What followed was a transition marked by ambiguity, struggle and family heartache. Freed says the lack of succession planning meant staff didn’t trust…

HOW TO PLAN FOR SUCCESSION

Why Small Business Owners Should Consider a Financial Advisor

In communities across Canada, small-business owners are always trying to adapt and grow. Often described as driven and passionate, business owners have to embody those traits—and more—as they continue to face challenges that test their resiliency. “Businesses have completely changed their operations,” says Drew Collins, a Co-operators Financial Advisor based in Brandon, MB, “like moving much more heavily into the digital side of things and reimagining the way they deliver service to clients.” Staying afloat during the pandemic meant frantic action on deck. “One minute, you’re an accountant. The next, you’re dealing with a client or you’re managing risk,” Collins adds. “I think it’s really important for small-business owners to seek qualified assistance. You wouldn’t wire a house yourself if you didn’t have that technical expertise and understanding.” This is…

Why Small Business Owners Should Consider a Financial Advisor

Goodbye to... Swag for Swag’s Sake

As long as there’s been capitalism, there’s been stuff you get for free at work. Much depends on the work, of course. For a presenter at the Oscars, swag means a $50,000 private vacation at a Scottish castle (keep), a tiger plushie (donate) and fancy olive oil with edible gold (give to your assistant). For a TikTok influencer, it means just-launched products that they are paid to promote. And for the rest of us, it means… likely nothing anymore? Since the pandemic, we’ve seen a decline in the production of corporate-logoed baseball caps, too-big T-shirts and plastic water bottles that nobody seemed to need in the first place. In 2020, amid shrinking corporate marketing budgets, the promo industry saw a 20 per cent, or US$5-billion, decline in annual revenue. Those…

Goodbye to... Swag for Swag’s Sake

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