ASK THE EXPERTS

What’s on the hot sauce horizon?

MUSTAFA MANNAN FOUNDER OF TRINI PEPPER SAUCE “I foresee fast-food restaurants putting out their own hot sauce down the road. Chick-fil-A and McDonald’s have already launched spicy chicken nuggets, so I wouldn’t be surprised. But as the market becomes more crowded, smaller companies will find it harder to scale, get shelf space at supermarkets and source peppers from suppliers. The price of peppers has skyrocketed, so big companies will have an advantage over smaller ones.” ED CURRIE CREATOR OF THE CAROLINA REAPER PEPPER AND OWNER OF THE PUCKERBUTT PEPPER COMPANY “More and more, mainstream companies will be putting hotter products on grocery shelves. Tabasco only had one sauce for years, and now they have habanero and Scotch bonnet versions and soon will have a Reaper one. Manufacturers see that customers…

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Canadian Business (Digital) - 1 Issue, Spring 2024

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