EVERY CUSTOM automotive shop needs a mascot, and what better brand ambassador is there than an old Chevy pickup? It’s a great start for sure, but to increase the stakes dramatically, slamming the suspension, throwing on a set of 22-inch wheels, and prepping a patina-clad finish with hand-painted artwork is a surefire way to get it noticed. An advertising tool like this would surely get loads of attention, and in theory, should lead to a sharp spike in brand awareness from its targeted audience.
This approach of street-level of marketing is just as effective as the most strategic, corporate-strength ad campaigns. Cruising around in a rolling piece of truck-shaped ad signage would undoubtedly turn more heads on the streets than the most acrobatic of sign twirlers. Sonny Warner of Sonny’s Speed…
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C10 Builder GUide (Digital) - 1 Issue, Summer 2024