Airport lounge access is a powerful reward
CUSTOMERS ARE INCREASINGLY swayed by travel reward benefits. According to research by Priority Pass, 84% of consumers rate travel perks as, or more, important than the bank or card issuer's reputation when it comes to choosing a credit card. Airport lounge access is consistently voted as the second most important reward (after cashback opportunities), with 80% of global customers saying they would consider changing card if airport lounge access was removed. There are some differences between global markets. The persuasive power of lounge access holds strongest in the Asia-Pacific region, where 94% of consumers would be willing to switch cards if lounge access was removed, while in the more mature EMEA market, lounge access is often expected as a standard benefit. In the US meanwhile, airport lounge access is such a valuable reward that 78% of customers are willing to pay for a new credit card that offers this benefit.
image [https://cdn.magzter.com/1450191940/1737482156/articles/NewK0gDPa1737716877108/7277777073.jpg]
80% would consider changing credit card if airport lounge access was removed
As the loyalty landscape matures, lounge access will likely also start to come with additional perks - with ...
CUSTOMERS ARE INCREASINGLY swayed by travel reward benefits. According to research by Priority Pass, 84% of consumers rate travel perks as, or more, important than the bank or card issuer's reputation when it comes to choosing a credit card. Airport lounge access is consistently voted as the second most important reward (after cashback opportunities), with 80% of global customers saying they would consider changing card if airport lounge access was removed. There are some differences between global markets. The persuasive power of lounge access holds strongest in the Asia-Pacific region, where 94% of consumers would be willing to switch cards if lounge access was removed, while in the more mature EMEA market, lounge access is often expected as a standard benefit. In the US meanwhile, airport lounge access is such a valuable reward that 78% of customers are willing to pay for a new credit card that offers this benefit.
image [https://cdn.magzter.com/1450191940/1737482156/articles/NewK0gDPa1737716877108/7277777073.jpg]
80% would consider changing credit card if airport lounge access was removed
As the loyalty landscape matures, lounge access will likely also start to come with additional perks - with ...
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Business Traveller Uk (Digital) - 1 Issue, February 2025