PREMIER INN UNVEILS NEXT EVOLUTION STYLE ROOMS

PREMIER INN HAS UNVEILED a new room design which will be rolled out across 11,000 rooms and 100 properties by February 2025. The Next Evolution Style concept includes “a stylish, softer and fresher interior décor” with “calming neutral and dove grey colour palettes”, with “most” new rooms also featuring fabric headboards in the brand's signature purple. The new design also includes floor-to-ceiling curtains to ensure full blackout when sleeping, as well as double shower heads, soft purple night lighting in bathrooms, and a “flexi table” replacing the current static desk. Rooms have been split into three zones – the “getting ready” area featuring vanity mirrors with plug sockets and hair dryers, the sleep area where the bed is situated, and the “hive” area for work, enjoying a drink, charging devices and so on.…

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Business Traveller (Digital) - 1 Issue, October 2024

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