Making waves

HANNAH BRANDLER

CUTTING-EDGE COMPANY GROUNDTRUTH champions sustainable change in the fashion world, transforming plastic waste and CO2 emissions into ready-to-wear textiles. The innovative company has teamed up with global diving organisation PADI to launch a submersible collection of bags – fittingly taking the Latin name for ‘wave’. The turquoisetoned UNDA range is produced from plastic waste strewn across our oceans – from ghost fishing nets to post-consumer Nylon and plastic bottles – and combined with the company’s patent-pending captured CO2 emissions hardware. Products range from a 25-litre roll-top backpack to a cross-body pouch and tote bag. The brand was founded by sister trio Georgia, Nina and Sophia Scott, and builds on their investigative documentary filmmaking experience across Africa, Asia, Europe and the Middle East. The bags are available to purchase online at…

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Business Traveller (Digital) - 1 Issue, April 2025

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