Welcome well-being

In this month's trend spotlight, Business Traveller unveils the latest innovations across every stage of the passenger journey

JONNY CLARK

Spa wars DESPITE THE recent news of American Express Centurion lounges phasing out spa spaces, airline flagship lounges are doubling down to create a point of difference, using passenger well-being as a key customer experience advantage. First class lounges, such as those by Air France and Delta's latest Delta One lounges in New York and Los Angeles, continue to introduce spa services. More recently, Etihad has partnered with concessionaire brand Be Relax to bring wellness experiences to the lounge complex in Abu Dhabi's swanky new terminal. As airlines enhance their offerings, partner lounges face increasing pressure to create more space and improve services for waiting guests, signalling an increasing divide between airline-owned and independent brands. The trend does, however, mark a continued focus on luxury and relaxation for airlines, while…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, November - December 2024

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