Purposeful business travel

With travel costs set to rise, companies should start viewing business travel as a calculated investment rather than a general expense

RICHARD TAMS AIRLINE CONSULTANT AND EXECUTIVE COACH There's a new buzzword doing the rounds in business travel circles and it's “purposeful”. According to those in the know, we should all be bracing for “an era of purposeful business travel”. At first glance, this concept rather assumes that up until now we have all been embarking on business trips without purpose, but bear with me while I explain. Last year, in this column, I referred to a white paper from American Express Global Business Travel entitled, Why Business Travel is the Centre of the New Company Culture. That paper made the case that business travel should be seen as a strategic investment in people rather than a cost to a company. Travel industry consultants, Festive Road, who coined the purposeful travel term, have now…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, November - December 2023

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