Seeing green

LUFTHANSA GROUP has passed the milestone of 1 million passengers purchasing its Green Fares. The group launched the fare option as a pilot project in August 2022, before rolling it out across the group’s European and North African routes in February 2023, and subsequently to some long-haul routes. The fare allows passengers to purchase a ticket that includes the offsetting of their individual flight-related CO2 emissions, along with other benefits including additional status miles and a free rebooking option. Lufthansa Group said an average of 3 per cent of passengers opted for the fare in its first full year of launch, with this figure rising to 11 per cent of business class bookings made via Lufthansa Group portals. The most popular routes for Green Fares have been Hamburg-Munich, ZurichLondon and Frankfurt-Berlin, while the…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, May - June 2024

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