Taiwan had a good pandemic, if anyone did. A medicine-led approach won plaudits for its technical achievements and balanced approach. At the same time, Taiwan took time out to reboot its fading tourism facilities, both physical and administrative. As a result, there has been considerable change since 2019, when Taipei was incubating a reputation for boutique tourism and as a novel meetings, incentives, conferences and exhibitions (MICE) destination. There is cause for business optimism in 2024 too, with 3 per cent growth predicted on the back of stronger exports and tech sales.
In September 2022, the Tourism Bureau was given a much-needed makeover and turned into the rebooted Tourism Administration. This means more influence and a bigger budget to drive development of the convention, exhibition and tourism industries.
Business visitors will receive…
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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, March - April 2024