ASIANA REBRANDS FIRST CLASS

LESS THAN a week after Korean Air announced it would be scaling back its first class offerings on a multitude of international routes, rival Korean carrier Asiana Airlines has stopped selling first class seating altogether. Instead, the airline will be rebranding its first class offering as “Business Suites” with passengers being given a business class offering. Asiana has been struggling financially, having recently announced it would be axing its Chicago service as well as two routes to Russia later this year. It will also be dropping its flights to Delhi starting July 8. The decision to drop these routes, as well as to rebrand its first class offering, has been made in order to enhance the company’s profit capability and flight safety”, an airline spokesperson said. Asiana only offers first class seating…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, June 2019

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